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Building a SaaS Startup as a Software Engineer: A Comprehensive Guide

From Concept to Launch: How to Build and Scale Your SaaS Idea

Patrick Karsh
6 min readDec 29, 2024

Starting a SaaS (Software as a Service) business can be one of the most rewarding ventures for a software engineer. Leveraging technical skills to build scalable software products opens doors to solving real-world problems, creating impact, and achieving financial independence. This guide provides a detailed roadmap tailored for software engineers ready to embark on the SaaS journey.

Ideation: Identifying the Problem

As a software engineer, you have a unique vantage point to spot inefficiencies in processes or gaps in existing tools. Use this insight to identify a problem worth solving.

  • Find a Niche: Look at industries or workflows you’re familiar with. For instance, are there repetitive tasks that could be automated? Are existing solutions overly complicated or expensive?
  • Validate the Problem: Engage with potential users. Conduct surveys, interviews, or informal discussions to understand their pain points. Use tools like Typeform, Google Forms, or in-app surveys to collect structured feedback.
  • Competitor Analysis: Research existing solutions. Identify what they lack and how you…

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Patrick Karsh
Patrick Karsh

Written by Patrick Karsh

NYC-based Ruby on Rails and Javascript Engineer leveraging AI to explore Engineering. https://linktr.ee/patrickkarsh

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